RAHAYU, Dian Bestari Santi; KHUSNA, Itsna Hidayatul; AYU, Kilau Riksaning. Persepsi Konsumen Tentang Kampanye Brand Boycott Pro-Israel dan Preferensi Pembelian Produk Lokal di Kabupaten Banyumas. PROMEDIA (PUBLIC RELATION DAN MEDIA KOMUNIKASI), [S.l.], v. 10, n. 2, dec. 2024. ISSN 2460-9633. Available at: <https://ojs3.binainsancerdas.com/index.php/kom/article/view/7820>. Date accessed: 11 apr. 2026. doi: http://dx.doi.org/10.52447/promedia.v10i2.7820.