HAKIKI, Intan Nur.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pembeli Produk McD BTS Meal di Jakarta Utara).
<strong>JOURNAL OF BUSINESS STUDIES</strong>, [S.l.], v. 7, n. 2, p. 26-41, dec. 2022.
ISSN 2443-3837.
Available at: &lt;<a href="https://ojs3.binainsancerdas.com/index.php/jbsuta/article/view/7048" target="_new">https://ojs3.binainsancerdas.com/index.php/jbsuta/article/view/7048</a>&gt;. Date accessed: 15 apr. 2026.